How many times can you watch the same ad before you just... lose it?
from last year, 69 percent of respondents said the ads on streaming services were either “very repetitive” or “somewhat repetitive.”
But it doesn’t have to be like this! Some networks are embracing the idea of showing you one long ad at the beginning of the episode, and then nothing else while you’re watching. Love that. I also enjoy the pause-screen ads, which is a perfect and unobtrusive way to tell me how to save money on my car insurance. The internet should make ads innovative and interesting again, but by and large it’s still just drilling the same 30-second spot into my head.
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