India's 30 streaming services want to reach 60 million households meaning a lot more work for actors.
"As we've had the opportunity to bring a more diverse set of films from different regions of our country, we've seen more and more [people] discover and engage with these films."
That means there is plenty of room for growth. Mr Pherwani thinks that figure is likely to grow to 60 million households over the next few years - with a total audience of around 200 million viewers. He agrees that streaming has created a "golden age" for entertainment in India, but he also has some reservations.
"If it's a theatrical release, the returns on investment to the producer are much higher if the movie does well and you own the content," he says.
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