Makers of Spanish saffron, manuka honey, Parmigiano-Reggiano cheese and other premium foods are stepping up their efforts to expose imitators whose cheaper products they consider fraudulent.
Makers of premium products such as Spanish saffron, manuka honey and authentic Italian Parmigiano-Reggiano cheese are stepping up their efforts to expose imitators whose cheaper products they consider fraudulent. They are increasingly deploying high-tech tools to detect culinary deceit, includingto mark them as authentic, giving a whole new meaning to chips and queso. Swiss cheese producers are pioneering “DNA fingerprinting” of milk bacteria to thwart fromage-fakers.
have a certain cachet, but in Europe, these sort of “geographic indicators” are legally protected. As a result, U.S. dairy farmers cannot sell their “Gorgonzola cheese” in Europe even though their product meets Companies are adding new anti-counterfeiting technologies not only to combat the economic impact of food fraud, but also the potential health consequences of ingredient substitutions and knock-on reputational damage for brands across a sector.the International Food Information Council, only 24 percent of American consumers report being very confident in the safety of the food supply.
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