Sacramento Kings point guard De’Aaron Fox will wear the brand and get a signature sneaker next year.
Under the terms of the multiyear deal, Fox will work with Curry to expand the brand’s reach in and beyond the basketball arena.
She added that the addition marks a “pivotal milestone” for the Curry Brand that coincides with a decade of collaboration between the athlete and the activewear company. “I couldn’t think of a better athlete and person to join the Curry Brand team,” said Curry, who also serves as president of the Curry Brand. “To have somebody that believes in what you’re doing, believes in what the brand stands for, and believes in not just being a Curry Brand athlete, but taking that and building that into your identity as a player is special. And that’s exactly why we chose De’Aaron — he believes in Curry Brand and our mission as much as he believes in himself on the court.
“I have always said that my work on the court means nothing if I can’t utilize my platform to do good, and that’s why I have always admired what Stephen has done with Under Armour for the basketball and underrepresented communities,” Fox said.
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