Steph Curry just signed an extension with Under Armour, one that UA officials say could end up being a 'lifetime' deal.
and Under Armour have just entered into a new agreement ... one that could keep the NBA superstar locked in with the apparel company for the rest of his life!!
Curry and UA announced the massive extension on Thursday ... and while dollar figures of the new pact have yet to be released, the deal could reportedly end up being worth more than what he's made in his entire NBA career -- which, to this date, is over $300 MILLION. As part of the extension, UA named the 35-year-old Warriors point guard the"President of Curry Brand" -- a title that will give Curry say in how the company produces products related to basketball, golf, women, youth, and"sportstyle."said of the new contract."If we do that, this will be a lifetime deal.", whose agency helped negotiate the new agreement, added,"Done right, this partnership is forever.
"Curry Brand is now cemented into the Under Armour universe," de Picciotto said."He's not just an ambassador. He's not just an endorser. This isn't just a deal. He will be leading a business."
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