Meet Stella by Stella McCartney, a beauty brand that draws inspiration from nature:
Photo: Courtesy of Stella by Stella McCartney
Beyond offering refillable packaging and focusing on naturally derived ingredients, Stella has also taken other measures to enhance its sustainability practices and reduce its carbon footprint: The brand has banned the use of "ingredients whose production or extraction process is considered to be polluting"; minimized the number of virgin materials it uses; maximized sea-freight for transcontinental transportation ; and removed the use of single-dose samples.
To further demonstrate its dedication to the environment, Stella has committed to donating 1% of its net sales to support the conservation NGO Wetlands International, which protects Scotland's peatlands, a vital natural ecosystem and the largest carbon store on earth.
"I was raised to see things from a different perspective, to question and challenge conventions, to seek out another way. Growing up in Scotland, I learnt to smell nature, hear her, learn from her and most importantly respect her. I believe she has it all and if we see that, we can feed our body and our soul inside and out," said McCartney of the driving force behind the brand.
In the gallery below, get a first look at each of the debut Stella by Stella McCartney products, along with pricing.
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