StarWarsDay 2019: how Margaret Thatcher launched “May the Fourth be with you”
Thanks to the pun “May the fourth be with you,” we now have Star Wars Day, which has become more like a real holiday in recent years. The event’s become even bigger since Disney purchased Lucasfilm and the Star Wars movie franchise in 2012. Since then, May 4 has been a major platform for Star Wars merchandise sales and fan events, with states like California enshrining May 4 as an official Star Wars Day holiday.
To celebrate, the Tories took out a newspaper ad, which declared, “May The Fourth Be With You, Maggie. Congratulations.” The Force was indeed with Thatcher, with the day inaugurating the longest Ministry of the 20th century.
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