The announcement marks the latest stage in the company’s broader “reinvention” strategy, which was laid out by former CEO Howard Schultz.
Starbucks said Thursday it plans to add about 17,000 locations by 2030 and to cut costs by $3 billion.
The company said it plans to expand to 35,000 locations outside of North America by 2030. Starbucks currently has roughly 20,200 international cafes, as of Oct. 1. In total, the coffee giant aims to reach 55,000 locations globally by 2030, up from its current count of more than 38,000. More broadly, that plan takes aim at many of the issues plaguing Starbucks and baristas in recent years. Drink orders have grown more complicated and time intensive as cold beverages become more popular and Starbucks pushes pricey add-ons like cold foam. Customers have also shifted to ordering their drinks through the company's mobile app and drive-thru lanes and expect their orders to arrive more quickly.
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