Starbucks Corp baristas waging a union campaign in Buffalo, New York, say they are organizing in part to have more of a say in the workload created by the company's mobile app, which has left them struggling to keep up with surges in orders for $6 Frappuccinos and other custom coffee drinks.
Starbucks Workers United members meet at their office in Buffalo, New York, U.S., December 7, 2021. REUTERS/Lindsay DeDario/File Photobaristas waging a union campaign in Buffalo, New York, say they are organizing in part to have more of a say in the workload created by the company's mobile app, which has left them struggling to keep up with surges in orders for $6 Frappuccinos and other custom coffee drinks.
Baristas said that adds to those other stores' burdens, but the company said such shifts do not necessarily lead to overflows in other stores. Employees who spoke with Reuters said they want higher wages, seniority pay and better staffing levels. But burnout from mobile orders and frustration with other tech systems has been an important driver in the campaign, interviews with five workers suggest.
When Starbucks launched seasonal holiday drinks and gave out free tumblers in November, the mobile ordering system was so inundated with orders at one Buffalo area store that staff fell behind by as much as 40 minutes and threw away at least 30 drinks abandoned by customers, said James Skretta, a barista there.
Starbucks baristas are not the only workers who have balked at stores' high-tech makeovers. Five workers at a Chipotle Mexican Grill Inc "Workers across industries are challenging the creep of punitive technology in the workplace," Bianca Agustin, corporate accountability director at labor nonprofit United for Respect, said in a statement.
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