Starbucks shakes up rewards program in 2023, making it harder to score 'free' drinks

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Starbucks shakes up rewards program in 2023, making it harder to score 'free' drinks
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Starbucks is updating its reward program, making it tougher for customers to score freebies with 'stars,' or points, in 2023.

Starbucks is updating its reward program, making it tougher for customers to score freebies with"stars," or points, in 2023.

Effective February 13, reward members will need 100 stars, up from 50, to get a free hot or iced coffee, tea, bakery item, packaged snack or a plastic to-go cup. Previously, iced coffee or tea was not included in this level. An example of Starbucks' digital push: This week, Yahoo Finance spotted one location in Long Island, New York that is exclusively for mobile order, drive-thru or pick-up only. No in-person orders are accepted, rather customers have to order on the app and then grab their drink and bakery item off the ledge once ready. Drive-thru is also an option for customers.

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