Starbucks’s not-so-fruity fruit drinks, and other brands sued over labels

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Starbucks’s not-so-fruity fruit drinks, and other brands sued over labels
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The class-action suit alleges Starbucks’s Refreshers lack the fruit they advertise, adding to the list of brands whose labels have prompted litigation.

to a report in the National Law Review. Cases have targeted products such as soy milk, ice cream, herbal teas and cake mixes, with plaintiffs often arguing that thecontained flavors derived from more than just vanilla bean. The flurry of vanilla litigation can be traced back to 2019,aged vanilla” label on A&W root beer and cream sodas misled consumers because the product was actually made with a chemical mimicking vanilla.

A&W Concentrate and Keurig Dr PepperMany of the ensuing claims have been dismissed on grounds that reasonable consumers understand the label “vanilla” to indicate a flavor rather than the use of actual vanilla beans. The judge in the Starbucks lawsuit mentioned vanilla in his order, writing, “There is no comparable term that appears to distinguish the flavors of mango, passion fruit, and açaí from the actual presence of those fruits, as vanilla bean may do for vanilla.

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