Howard Schultz built Starbucks into a global powerhouse. Here’s a look at his career with the coffee chain as he takes the helm for the third time.
Mr. Schultz, 68 years old, remains closely tied to the coffee chain that he grew into a world-wide brand. Starbucks said this week that he would replace Kevin Johnson as its CEO, marking Mr. Schultz’s third time in the role.In 1981, Mr. Schultz was working for a company that sold coffeemakers when he discovered Starbucks, then opening its fourth cafe. He moved to Seattle to work at the tiny company, then started his own coffee retailer, which bought Starbucks in 1987.Mr.
Schultz asked employees in 2015 to write “Race Together” or place similar stickers on cups given to customers. The cup-writing initiative sparked criticism and was discontinued.Over the years, Mr. Schultz articulated his social values including paying workers—whom he calls “partners”—above minimum wage, providing health insurance for part-time employees and addressing issues ranging from same-sex marriage to gun control.Starting under Mr. Schultz, Starbucks has sought to get ahead on technology.
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