Starbucks plans to invest approximately $450 million to upgrade its cafes with new equipment to speed up service and increase efficiency during customer rushes.
In the wake of struggling margins, labor relations, and lagging traffic in a pandemic-riddled economy, Starbucks looks to reinvent itself, according to its biannual investor day meeting, with improvements to automated ordering in stores, new coffee-making equipment, and an expanded loyalty program.
The company also unveiled Starbucks Odyssey, a new program that intends to incorporate NFTs and other Web3 technology to create “immersive coffee experiences” for Starbucks Rewards members. With this interface, Starbucks would be one of the first companies to integrate Web3 technology with an industry-leading loyalty program at scale.for a chance to be among the first to receive access to the Starbucks Odyssey experience, launching later this year.
Through Monday, Starbucks’s shares had declined 3% since Howard Schultz took the interim CEO role. Laxman Narasimhan, the former chief commercial officer of PepsiCo, will be the company’s new CEO by April 2023.
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Starbucks to spend $450 million next year to revamp stores, speed up serviceStarbucks — ringing up record sales but struggling with low employee morale — plans to spend $450 million next year to make its North American stores more efficient and less complex.
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Starbucks To Revamp Stores To Speed Service, Boost MoraleStarbucks plans to spend $450 million next year to make its North American stores more efficient and less complex.
Weiterlesen »
Starbucks to revamp stores to speed service, boost moraleStarbucks plans to spend $450 million next year to make its North American stores more efficient and less complex.
Weiterlesen »
Starbucks to revamp stores to speed service, boost moraleStarbucks __ ringing up record sales but struggling with low employee morale __ plans to spend $450 million next year to make its North American stores more efficient and less complex. The company also said it plans to open 2,000 net new stores in the U.S. by 2025, with an emphasis on meeting the growing demand for new types of service, including drive-thru, mobile ordering and delivery. Drive-thru now makes up 50% of U.S. sales, for example, while delivery demand has grown by 24% so far this year.
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Starbucks to revamp stores to speed service, boost moraleStarbucks __ ringing up record sales but struggling with low employee morale __ plans to spend $450 million next year to make its North American stores more efficient and less complex. The company also said it plans to open 2,000 net new stores in the U.S.
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Starbucks to spend nearly half a billion dollars to revamp image, make stores more efficientStarbucks plans to spend $450 million next year to make its North American stores more efficient and less complex. The company also said it plans to open 2,000 net new stores in the U.S. by 2025.
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