.Starbucks has revealed plans to integrate non-fungible tokens into its loyalty program. ☕️ Extra whipped cream on your Frappuccino? 😉
Starbucks has revealed plans to integrate non-fungible tokens into its loyalty program.
Brady Brewer — who has an amazingly appropriate name considering he is the executive vice president of Starbucks — said: Odyssey is set to complement the existing Starbucks Rewards program — and can be accessed through current login credentials. Rarer collectibles will command a higher number of points, and they can be bought and sold on a bespoke marketplace. Detailing some of the exclusive perks on offer, Starbucks explained:
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