Spotify, roiled by Joe Rogan backlash, confronts complex reality as media giant

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Spotify, roiled by Joe Rogan backlash, confronts complex reality as media giant
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Spotify's pact with the incendiary podcast host has thrust the company into the same kinds of thorny debates over speech and social responsibility that have vexed other major tech firms in recent years.

But he also underlined the challenge of policing content that is published on the platform, striking a tone similar to that of Silicon Valley executives such as Mark Zuckerberg.

In general, though, company leaders have stressed what they view as the practical difficulty and philosophical undesirability of policing every video, photo, news article and public post that appears on their websites and apps.In an interview, Karanicolas described Spotify’s misinformation policy as “the same playbook we’ve seen from other platforms, particularly Facebook, repeatedly over the past decade.

“They don’t directly create the show, but they finance the show and bring it exclusively to their platform,” he said. “It’s a direct deal. In my view, they can’t hide behind neutrality.” Karanicolas said while he could not “speak to the specific metrics underlying” Spotify’s decision to license Rogan’s show, he believed it was likely a simple calculation for the company.

“There’s a lot of room for error for mistranscribing, misunderstanding what people are saying, so there aren’t a lot of great tools out there for services that might want to do a lot of audio content moderation,” Llansó said.

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