Most Necessary Live kicks off Aug. 2 in Houston, Texas with DeeBaby, Monaleo, That Mexican OT, Mike Dimes, KenTheMan and surprise guests.
, so we’re thrilled to kick off Most Necessary Live in Houston. As a physical extension of the playlist — it’s another example of how we’re continuing to support emerging artists at Spotify,” said, hip-hop lead, artist partnerships at Spotify, in a statement. “A major collaborative effort across the music and marketing teams, we’re launching this showcase to highlight local artists and give fans a chance to see their favorite acts perform live.
Most Necessary Live will take place once a quarter and go through multiple U.S. cities. On-site experiences will also include merch and social-worthy photo moments.
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