Sportsbooks and brands are transitioning from initial customer acquisition strategies (such as promotions) to keeping customers invested in platform. ✍️: BOOMbaca
on national TV advertising during the football season, with New York scheduled to open for mobile wagering the first weekend of January.
Nothing is stopping customers from signing up at multiple sportsbooks, winning initial bonus money and then not returning once the funds run dry. Constantly being exposed to a certain brand doesn't sit well with the consumer, either. The market is telling the big operators that the tipping point from acquisition to retention has arrived, Pythian said.
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