The man who turned Vitaminwater and BodyArmor into household beverage names is turning his attention to the sneaker industry.
Mike Repole's private equity firm will buy a majority stake in the company Nobull, he told CNBC on Thursday. It's the first significant investment for Impact Capital, the private equity arm of Repole's family office.
Terms of the deal were not disclosed, but Repole said it's his biggest investment in a brand to date. Repole said he first reached out to the founders about 14 months ago with a deal proposal. It went ignored. He continued to reach out until about two months ago when they met and immediately hit it off with a shared vision of success, Repole said.
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