Sovereign Brands founder Brett Berish dished to us about his favorite car—and that time Rick Ross gave him a timepiece.
What’s something you’ve done recently for the first time?First thing you do in the morning?
I drink two cups of coffee, and I walk for two hours. I have a walking stick I whittled and sanded myself, and I walk anywhere from 7 to 15 miles a day. If I don’t do it, it ruins me.Trusting my gut. It’s the most important thing. I have an expression I just told my team, “Consensus does not make for good ideas.” I wish I would have learned that earlier, but that comes with confidence and time.Anytime I travel, I’ll go into a wine shop, a liquor store, a grocery store.
A 1967 Volkswagen Microbus with 21 windows. I wanted it because I have six kids, and I just see my whole family in it driving around. And because of Covid, I didn’t pull the trigger, because I would have bought it without seeing it, and I needed to see it in person. But it was beautiful. It’s scrambled eggs with cheese, burnt bacon, a couple of sausages and toast. I can do that really well. You’ve got to have burnt bacon, though—burnt, really crispy bacon.
This past summer I went camping with my three brothers, three of my kids, all my nephews. Three days camping in the woods, which was just awesome.Don’t be afraid to fail. I tell my team every single day: Try things; don’t wait for approval. If it doesn’t work, don’t worry about it. Life is like improv. You make it a little bit better every day.Follow up. I will always respond and as quickly as possible. To me it’s about respect.I have a 1988 Defender, which is restored beautifully.
It has to be a drink. I drink every single day, and at the end of the day is my favorite. I’ll pour a rocks glass full of one of the brands, and I’ll sit by myself and just chill. It’s my favorite thing to do. There’s nothing better. Yes, you should drink with friends, but I’m an excellent drinker alone.
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