Spider-Man has triumphed against tough box-office odds and the Omicron variant. As theaters and Hollywood get ready to turn the calendar toward 2022, they're awaiting their next superhero.
After 20 months of fits and starts at cinemas,"Spider-Man: No Way Home" has become the first movie to gross more than $1 billion worldwide since 2019, already eclipsing the previous record for the comic-book franchise. But one film alone won't be enough to revive the theatrical business. Plenty of high-profile titles have underperformed during this turbulent period of the pandemic.
Notably, when Disney's "Black Widow" fell short of box-office expectations following a simultaneous streaming and theatrical release in July, the National Association of Theater Owners issued a statement blaming the movie's"stunning collapse" on that strategy, contending that"an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie's life.
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