How your regional accent could be costing you money
An accent’s twangs might not just affect a person’s speech — it could trim their paycheck too, according to new research.
“You hear people joke about his stuff,” said one of the study’s authors, Jeffrey Grogger, an economist and University of Chicago urban policy professor. “Clearly there are cases where it’s not so funny. It’s not a joke. Twenty percent is a lot money.” The language’s “standard” version derives from the way people speak it in Hanover, according to Grogger, who speaks German. But there are variations on the standard. The word for “I” is “ich,” but Berliners pronounce it as “ik” and Bavarians say “e,” Grogger said.
At least one theory was that people who tended to interact well with co-workers also tended to be more productive — and boost their wages in the process. But if colleagues chortled at a worker’s pronunciation, teamwork could be tough. The findings in the German accent study echo Grogger’s recent look at wage penalties for people with Southern accents and what he described as “African American Vernacular English.”
Grogger did not find a wage penalty for Southern whites with a heavy accent. Past research says some people view the speech as a signal of pleasantness, but not competence or smarts. One 2019 survey ranked a Texas accent as the most attractive in the U.S. “It would be nice to tell you ‘Oh it doesn’t have an impact,’” Boswell told MarketWatch. “In reality a strong Southern accent can work against you. The perception is we’re ignorant, we’re uneducated.”
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