Soylent was a tech company that sold food. Now it wants to go mainstream.
With new products and a growing retail presence, Soylent has evolved from a tech company that sold food, as CEO Bryan Crowley put it in an interview with CNN Business, to a food company that is enabled by tech and science. Soylent's latest product, Soylent Squared, is a 100-calorie snack bar. Soylent calls it a"mini-meal" because it's got 36 essential nutrients, including 26 vitamins and minerals, 9 amino acids, omega-3 and omega-6.
When the company launched in 2013 it served a niche audience: busy Silicon Valley workers who wanted an affordable, nutritionally-optimized way to fuel their bodies. Soylent's first product was a powder that could be mixed up with water, consumed as a bland, chalky shake and, conceivably, replace every meal. The full slate of Soylent products. Now, Soylent still sells an improved version of the powder as well as ready-to-drink shakes in vanilla, cacao, strawberry and original.
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