Southwest Airlines built its low-cost model on the efficiencies of flying a single plane, the Boeing 737. Now the carrier’s chief executive officer is cracking open the door to the idea that nothing lasts forever.
In the aftermath of the second deadly crash of the new Max model and a global grounding of the plane, Southwest CEO Gary Kelly keeps getting asked whether the airline will remain true to the 737, which the company has relied on exclusively since beginning operations in June 1971. And he keeps saying there’s no long-term guarantee.He conveyed that message last week while speaking to a Dallas business group.
An all-737 operator is “who we are,” he later told CNBC. “That doesn’t mean we’ll be an all-737 carrier into perpetuity.” This week, he said Southwest has “a duty to look at anything new that develops.” The company also needs to understand the planes flown by competitors. The Dallas-based carrier has pulled the Max from its schedules through Aug. 5, canceling 130 flights a day. The revamped version of Boeing’s single-aisle workhorse has been grounded for six weeks.
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