Southwest Airlines apologized Tuesday for canceling over 15,000 flights during the holiday season and offered a $300 voucher in the first step of a long journey toward winning back customers' trust.
, putting a large dent in its reputation for customer service. The company has since vowed to review every aspect of its operations, including its outdated scheduling technology, to prevent similar events in the future."On behalf of Southwest, I want to let you know we’re so sorry," CEO Bob Jordan said in an email to impacted customers. "Our Purpose has always been to connect our Customers to what’s important in their lives.
"Southwest experienced a unique combination of events that started with severe weather at our busiest airports and transitioned into other operational challenges that stretched our People, processes, tools, and technology," Jordan said.
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