From catering to cleanup, flowers to staffing, the NFL and local organizers sifted through tons of applications to find the right people and companies that could handle Super Bowl business.
Workers arrive outside of the Hard Rock Stadium before the NFL Super Bowl 54 football game between the San Francisco 49ers and the Kansas City Chiefs, Sunday, Feb. 2, 2020, in Miami.
Lowell owns one of 188 companies in the South Florida area that were picked to help with various details of the Super Bowl. The NFL calls the program Business Connect, where companies with certified minority, woman, veteran, lesbian, gay, bisexual or transgender ownership are encouraged to apply and see how they can be involved with
Business Connect, which the NFL has used at past Super Bowls, is designed in part to ensure that much of the money generated by events surrounding the game remains in South Florida after the teams and celebrity guests leave. Contracts went to companies that could provide bartenders, janitors, photographers and painters. Others were asked to provide generators, linens, hardware and golf carts. On the application, businesses were warned that it would be daunting: “Come ready to work hard. We have one shot,” it said.
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