SXSW returned in full force with its first in-person festival in three years. A perennial boost to the economy, the fest brings restaurant diners, hotel guests, rideshare passengers, tech workers with expense accounts and souvenir shoppers. | maasdinero
South by Southwest returned in full force today with its first in-person festival in three years. A perennial boost to the economy, the festival brings restaurant diners, hotel guests, rideshare passengers, tech workers with expense accounts and souvenir shoppers.
A mini-economy sprouted around it, with small businesses, independent contractors and gig workers marking the middle of March on the calendar as paydays. Then, for two years, the festival and the work vanished. “That day was when everything got pretty crazy, where I was like, okay, I really don’t know how I’m going to make money for the next couple of months,” Fairman said.
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