Sophia Berrocal: Outdoor Retailer returned to Utah this past January. Here’s why boycotting the trade show was a mistake.
People pack the room as the Wasatch Front Regional Council meets at The Gateway in Salt Lake City on Thursday, Jan. 26, 2023, as the council considered publishing a draft of the Regional Transportation Plan, which would include the proposed Little Cottonwood Canyon gondola.Patagonia is on a mission to save Little Cottonwood Canyon.
Yet, three days ago, when the upscale outdoor clothing company asked its 5.1 million Instagram followers to “Take action now” against a $1.
They note that the construction debris would mean environmental disaster for Utah’s already-dwindling primary watershed.
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