Before Greta Gerwig was chosen to write and direct the upcoming Barbie movie, Juno writer Diablo Cody was tabbed with writing it.
. In 2018, Cody exited the project, infamously noting that she was “literally incapable” of turning in a script for the project. According to her, she thinks it’s because at the time, people wanted a very different Barbie movie.
“I think I know why I s— the bed,” Cody said. “When I was first hired for this, I don’t think the culture had not embraced the femme or the bimbo as valid feminist archetypes yet. If you look up ‘Barbie’ on TikTok you’ll find this wonderful subculture that celebrates the feminine, but in 2014, taking this skinny blonde white doll and making her into a heroine was a tall order.”Sony Pictures“That idea of an anti-Barbie made a lot of sense given the feminist rhetoric of 10 years ago,” said Cody.
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