Watchdog Which? is investigating widespread use of loyalty card schemes across supermarkets
Up to a third of loyalty offers at Tesco and Sainsbury’s are “not all they’re cracked up to be”, watchdog Which? has claimed, as it urged the competition watchdog to investigate supermarket dual pricing.
Which? identified three recurring problems around the “regular” price quoted for products on offer to customers with loyalty cards – that they were far more expensive than at other supermarkets, that they had been changed right before the promotion, or were only available for a short amount of time.
Which? found the condiment has been its regular price for just 25 days out of 183, or 14% of the previous six months. Overall, Which? found a third of the products at Sainsbury’s were the “regular” price less than half the time over the previous six months. At Tesco, the same was true for 24% of the 70 items analysed.
A Sainsbury’s spokeswoman said: “Nectar Prices offer our customers the opportunity to make genuine savings across 5,000 products. Which? fails to recognise that base prices have been increasing throughout the year due to inflation. Our promotional rules around Nectar Prices are informed by the guidance from Trading Standards.
Which? also raised concerns that not all customers were able to sign up to the loyalty schemes in the first place, with age and address-based restrictions as well as digital requirements leaving groups such as young parents and carers, school children buying lunch and those in temporary accommodation potentially excluded from benefiting from lower prices – and possibly paying inflated normal prices.
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