Brits have faced ‘eye-watering price rises’ in groceries over the last two years, new research has revealed.
Inflation has dramatically pushed the prices of groceries up amid the cost of living crisis
At the same time, there has been a dramatic decrease in the number of discounts and budget ranged for customers to fall back on. Butters and spreads followed with 4.9%, energy drinks 4.8%, fresh fruit 1.6%, biscuits 1.8% and vegetables 1.9%.Other prices have remained the same whilst decreasing in size or quantity On top of this, groceries have been hit with ‘shrinkflation’ – reducing the size of a product while keeping its original price.
There are also less supermarket own-brand budget items available for shoppers, which is important because this is where groceries have seen the lowest level of inflation – 0.2% compared with 3.2% on own-label premium ranges.supports HTML5 video
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