Socios has bagged another huge partnership with MLS. There are no fan tokens or NFTs yet announced, but it will offer fan engagement experiences and special rewards.
The news however has not been warmly welcomed by MLS fans on Twitter, with some fans venting their distaste for the partnership. A quick glance on Twitter suggests the majority of tweets from fans across the league have been negative, with many pointing to Socios’s existing partnerships with European soccer leagues.
Blowback from fans may have been fueled by mainstream media coverage of the emerging market. An Apr. 29 from sports news outlet The Athletic painted the tokens and their marketing tactics essentially as pump and dump schemes designed to raise revenues. The official Twitter account for Dynamo Theory, the community supporting the Houston Dynamo MLS team,
today “You will never see fans across MLS come together over something like they have [over] this Socios sponsorship.”When asked to confirm what it meant by the tweet, the admin from the account told Cointelegraph that the tweet is not against the partnership, but said: “Just read the replies and quote tweets on every team’s announcement.” They offered the LA Galaxy’s
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