The socially responsible investing movement is hot and there are no signs of it cooling off
The majority of retirement plan participants want an ESG option in their 401. Millennials would take a pay cut to work at a sustainable company. Think about that for a second: Both spectrums of the workforce — entry level and retirement-ready — desire something more than money to feed their sense of worth. The socially conscious ethos is out there, and people are waiting for businesses and the financial industry to say "we share your beliefs.
To instill loyalty, however, companies need to do a better job of articulating their socially responsible positions. They need to think beyond profits and message their true beliefs. To be sure, it's risky.decided to run its controversial Colin Kaepernick campaign, it initially took a couple of jabs in the media and from protesters, but the stance has paid off in the long run: Nike sales have boomed and its stock is up.
The reason socially responsible investing is on the rise is because investors are realizing they can have a say in and align with an organization's mission; not its profit, nor its numbers something much more than earnings: its purpose.
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