It’s always sunny in California, as the legend goes. That saying may take on a new flavor with the launch of Sunny Vodka, a sprightly new spirit from social media influencers turned entrepreneurs Zack Bia and Anastasia “Stas” Karanikolaou
in the wake of the Ukraine-Russia conflict. “There never is a perfect time to do anything, but you have to control what you can control,” Bia notes. “If you hold back on it for too long, that right moment might never come. You have to create it.”
The project, nearly two years in the making, was set to debut before the news cycle took its dark turn. Sunny Vodka, it should be noted, is distilled in South Carolina using corn grown in the U.S. It launches today in retail locations in California, Las Vegas, Florida and New York as well as online. As an American-made spirit, it might luck into satisfying America’s thirst for vodka while staying outside the global-events fray.
“People don’t the ad-looking posts,” Karanikolaou adds. “Those [candid Sunny] photos are the ones that I’m most exited about. It’s just having a good time. No one is posing. It’s not staged. It’s just us enjoying ourselves.” Sunny’s founders are hopeful that the brand will ease into a summer that will feel more optimistic than the past two years. “Last summer came and went, and things were still weird,” Karanikolaou says. “This summer, I feel like people are really starting to feel like things will get back to normal. All we can do is to be hopeful.”Follow me on
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