Social media influencers — who make their livings as entertainers but aren't typically part of entertainment unions — now face the complicated labor politics of a Hollywood strike wave.
for how influencers should operate during the strike, calling on them to not promote struck companies or content unless obligated to do so by an existing contract.And there can be consequences for testing the rules. “Any non-member seeking future membership in SAG-AFTRA who performs covered work or services for a struck company during the strike will not be admitted into membership in SAG-AFTRA,” the guild said in an FAQ.
This “creator economy” exists mostly outside Hollywood’s long-standing union landscape, including SAG-AFTRA and the Writers Guild of America, also currently on strike; the Directors Guild of America, which recently secured a new contract; and the International Alliance of Theatrical Stage Employees, which represents below-the-line workers.
No one currently on Abrams’ roster has a partnership with a studio or streamer, but she still had to tell her clients what the strike meant for them: “If we get anything in regards to [an offer to make] a sponsored post for a film or a TV series, we cannot do it.” Jessica Vanessa, a social media influencer who talks about film and media, has chosen to drop out of some film screenings and brand deals due to the ongoing SAG-AFTRA and WGA strikes.
“If I were to take advantage of this chapter in the entertainment industry … to make some money,” he said in an email, “I couldn’t live with myself.”As the contract between the Writers Guild of America and the Alliance of Motion Picture and Television Producers expires, a strike has been called.
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