Social Media, Pseudoscience, and Misinformation: the impact on public understanding of health and medical science health medicalscience medicine pseudoscience misinformation
By Antonia Du Bois, MScReviewed by Danielle Ellis, B.Sc. The reach of social media health trends and their potential negative effectsWhat can be done to confront these problems in the future?Despite its complexity, it is widely agreed that social media, and by extension, its health trends, have a massive influence on public scientific understanding and subsequent individual decisions.
Such trends have been seen most recently in the coronavirus disease 2019 pandemic, with fads such as inhaling steam and drinking saline to prevent or treat infection. The use of heuristic cues works to increase the believability of misinformed popular trends by misrepresenting scientific sources to appear credible.
What can be done to confront these problems in the future? Often referred to as ‘immunizing the public,’ growing streams of research are examining strategies to address the threat of misinformation on a cognitive level in prophylactic and post-exposure capacities.
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