Competition to claim the weight loss market has triggered a wave of advertising that has provoked the concern of regulators and doctors worldwide. But tools for curbing the ads that go too far are limited — especially when it comes to social media.
Competition to claim a weight loss drug market that could be worth $100 billion a year has triggered a wave of advertising that has provoked the concern of regulators and doctors worldwide.Suzette Zuena is her own best advertisement for weight loss.
“We go out a lot,” Zuena said of the pair’s social routine. “People saw us basically shrinking.” They would ask how the couple did it. Her response: Point people to her spa and a relatively new type of medication — GLP-1 agonists, a class of drug that’s become a weight loss phenomenon. What these patients have heard, doctors said, is nonstop hype, even misinformation, from social media influencers. “I’ll catch people asking for the skinny pen, the weight loss shot, or Ozempic,” said
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