IGTV is dead, long live Reels!
Instagram has been making the push into video for quite a while. It was 4 years ago when the company launched IGTV, which — perplexingly — was both a separate app but also a feature within the main Instagram app.
. The IGTV app will be taken down and Instagram will continue hosting both photos and videos within the same app. As if that's a novel idea. It's a pretty interesting time for video content. Powers are shifting in unpredictable directions, and the companies are making very different moves. TikTok absolutely smashed the competition with its short form content, becoming the most popular app for 2021. In reaction, Instagram and YouTube both introduced their own short video features — Reels and Shorts.
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