Tomorrow, HBO Max becomes Max. Reliving HBO Max's history, we conclude, it’s not TV. It was kind of a disaster.
v that it’s cleaner, and become “Max.” Along with death and taxes, rebrands are a fact of life. Every product awaits its first rebrand, spinning itself into a chrysalis and metamorphosing into a butterfly. Dunkin lost the Donuts and
. If that’s not proof that a rebrand can change lives, we don’t know what it is. And, to be fair, HBO Max was always kind of a mess that probably shouldn’t have happened to begin with.HBO Max’s demise came after a whirlwind of expectations and disappointments. Initially, it sought to disentangle the streaming knot left over by previous owners, Time Warner and then AT&T.
By the time HBO Max hit television in 2020, it was a confusing time in the streaming wars, when unlimited growth was still a distant possibility, and Disney+ made. We all knew HBO had the best library. Its offerings could be confused for a listicle of the best shows ever.
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