Why 'Spritz' cocktails and cans can be found everywhere, like '90s ''Tini' drinks, while both barely resemble Italian spritzes or Martinis (via punch_drink)
Of course, not all fake spritzes are so flagrant. When Jordan Salcito, the founder of canned spritz brand, “started noticing things that had nothing to do with the spritzes calling themselves spritzes,” she recalls “seeing it particularly with wineries that seemed to want into the spritz space.” She elaborates: “They just took wine and then diluted it and called it a spritz.” And within the spritz furor, this is a veritable subtrend.
“There’s a reason why traditional spritzes didn’t penetrate throughout the United States,” he says. “It’s because they’re too bitter” for the average American drinker. To ensure his riffs on the spritz were more widely approachable, Soffer tapped his devoted, essentially crowdsourcing R&D. “I went to my community and put together a Google form asking them their opinions on logos, flavors, can designs, alcohol percentage,” he says.
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