Whether it's Olympic-level snowboarding or TikTok, silver medalist Scotty James says it's all about what you make of it.
who took home a silver medal in half-pipe at the 2022 Winter Games back in February, June and July should be when he’s off. But if you were to navigate over to his social media profiles, you’d see that even if there isn’t any powder on the slopes, an athlete’s job still goes on. In recent weeks, you might have seen him showing off some of the sights at the Monaco Grand Prix, looking back at some of his painfully hilarious falls, or a few adorable shots of his dog.
His TikTok took off back in February, when he documented everything that went into attending the crowd-free, socially distanced games in Beijing—and his fiancée’s enthusiastic embrace when he returned from the competition. Keeping an active online presence is part of the business model, but James said that he has a lot of fun with it. His brothertravels with him to film and help out with content, and James says that he is happy to have someone who is good at short-form videos on board.
James said that he liked how being online changed what really goes into working with brands and sponsors even though it didn’t necessarily come naturally at first. “I am probably more so inclined to just be a bit more in touch with, I would say, reality, trying to keep my head up a little bit more than in my phone,” he joked. “But as time’s gone on, with more knowledge and understanding, it is such a big part of what we do as athletes.
“I just internalized everything. I didn’t talk because I was going through puberty. It wasn’t manly of me to actually express to people how I felt. It was the same thing, just keep pushing,” he said. “And eventually I ended up cracking. I remember I went back to my family in Australia after an event went wrong in Europe and I quit for about 15, 20 minutes. And I cried about it. But then obviously I had amazing people around me which helped. And I kept pushing forward.
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