Snapchat has started letting users embed content from its platform onto the web, allowing you to interact with videos, stories, and lenses on webpages.
It might’ve taken a few years, but now Snapchat will finally let you embed the videos, lenses, and stories from its platform onto the web. While Snapchat previously didn’t allow users to embed videos due to the fleeting nature of its posts, giving users this ability is another sign that it’s trying to bolster its shortform video feed — Spotlight — to compete with TikTok and Instagram.
To embed content from Snapchat onto a webpage, simply navigate to the video, lens, or story you want to embed, copy its link, and then paste it into a web browser. From there, select the embed icon and copy the provided HTML code. You can then paste that into whatever webpage you’re looking to embed the content on. After rolling out the ability to access Snapchat on the web for paid subscribers, Snap made the browser-based version of the app available to everyone last September.
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