Snapchat lets subscribers choose when their stories expire
subscription app, including a new"Story Expiration" feature, along with custom notification sounds, camera borders and more. The Story feature looks useful, and appears designed to tempt hardcore users to sign up for the $4 per month service.
With story expiration, subscribers can choose to let their stories expire for lengths of time between one hour and one week. That could allow creators to, say, draw interest with a short story, or let one stay for a longer period to draw the more eyeballs. As it stands now, all stories expire after 24 hours and must be saved or they'll be gone for good.
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