In 2013, Ron Arad visited R Proietti, a London-based specialist repairer of original Fiat 500s. Arad explained that he was looking for a selection of Cinquecentos in a variety of colours, and was planning to crush them flat. Unsurprisingly, proprietor Stefano Proietti was not immediately on board. Summoning his considerable...
at the Design Museum Holon near Tel Aviv. The show explored the relationship between physical and digital design and making, and between the flat sketch and the 3D model. ‘Normally you make something from a drawing into something three-dimensional and functional,’ Arad explains. ‘I did the opposite. I took a three-dimensional, fully functional thing and I rendered it two-dimensional and non-functional.
These pieces are the basis of Arad’s debut series of non-fungible tokens . And the crushing and conceptual and commercial reframing of a Fiat 500 might be as nice an analogy as any for the promise of that technology. NFTs are like cryptocurrencies such as Bitcoin or Ether in that they are generally built using the same programming. However, unlike cryptocurrencies, they are not equal to one another and cannot be exchanged like for like .
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