These new offerings are aimed at giving customers a new entry-point into car brands as small-car and hatchback models are phased out
Americans’ growing preference for sport-utility vehicles has led to a new category in car showrooms: the petite SUV.
As the sedan has fallen out of favor with many U.S. car buyers, auto makers have rushed to introduce cheaper, more diminutive sport-utilities to their lineups. These new offerings are aimed at giving customers a new entry-point into car brands as small-car and hatchback models—long the go-to for many first-time car buyers—are phased out. In some cases, auto makers are targeting younger consumers with smaller...
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