A former Gucci executive, Braga's appointment marks a new chapter for the Italian group.
“I strongly believe Slowear is one of the most well-reputed brands out there and my goal is to provide an important boost to its development,” Braga said. “I am willing to bring in the best practices to accelerate growth in all channels and in absolute respect of the uniqueness of the company vision.”
The goal is to accelerate Slowear’s development plan. Also, the aim is “a clearer brands harmonization, and an overall enhancement of the collections proposals, in terms of quality and style, in line with the brands’ history,” the company said.
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