And while I would still take issue with lighthearted use of the word addiction, in the four years since we've come to see a darker side of this board and the skin-care culture it gives us a window into.
Everyone is different, but Dr. Rieder says that sometimes these boxes can be a low-stakes way to scratch the skin-care shopping itch. “Subscription boxes are largely harmless, and for most people, a fun way to experience a new, curated selection of products on a regular basis,” he explains. “They can offer the same dopamine surge that comes with shopping but require much less work.” He adds, however, that there can always be too much of a good thing.
This temptation and pressure can also lead to debt. Mia,* 22 and from London, dabbled in interest-free credit cards to purchase products for an acne flare-up in her late teens. “I spent hours researching routines online, on theFacebook page in particular. The routines and reviews became an obsession. I enjoyed being part [of an online community], so I definitely spent out of my means,” she explains. She accumulated a lot of debt, not wanting to miss out.
Some dermatologists say they have definitely noticed changes in the routines of their patients over the past few years.that she has witnessed an increased proportion of the younger population adopting 10-step skin-care routines. “I personally support a minimalist routine — a moisturizing SPF in the morning, a retinoid at night, and perhaps an antioxidant product,” she says.
To give credit where it's due, social media can also be a force that looks at excessive beauty purchasing habits critically, with an eye to change. In 2018,was one of the first YouTube content creators to document her “no buy year.” In 2019, she allocated herself a monthly “beauty budget” — essentials only — in the hopes of influencing her ample following to cut back on their own consumption.
Frequenting online communities can also be a great tool to exercise accountability, as long as these communities do not promote overspending. Dr. Rieder recommends support groups and behavioral therapies that use techniques like stimulus control and exposure and response prevention, which, according to
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