Chatbots and mobile messaging services may soon be responsible for selling you things like shoes, a car or even a home
Note: Valuation reflects either current public valuation, acquisition valuation, or most recent private market valuation.Despite the rapid growth of these email marketing companies, advertisers still struggle with the low open rates of email marketing campaigns, not to mention the growing presence of Spam and advertising messages in people’s inboxes, which make it hard to get noticed or taken seriously.
Not only does each have a massive user base, but Messenger, via being linked to the user’s FB profile, and Instagram Direct have piles of data on users’ preferences like clothing, food, travel, and cars, among many other things. Historically, Facebook did not have the tools to enable mass B2C communication on its messaging apps but took the first step towards changing this in 2016 when it began allowing third party developers to build chatbots on Messenger.
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