If you’ve noticed that products you’ve recently purchased are coming in packaging that appears smaller, lighter in weight and decorated with less flashy colors, it’s because they actually are
If you've noticed that products you've recently purchased are coming in boxes, cartons and other packaging that appear smaller, lighter in weight and decorated with less flashy colors, it's because they actually are.What gives? Just as inflation hitting a 40-year high is forcing households to pay more for everyday purchases, companies that make those products are having to spend much more on production and packaging for items such as lipstick, breakfast cereals, cookies and toys.
Product downsizing, also known as"shrinkflation," is when items such as toilet paper rolls or the number of cookies in a container start shrinking in size or quantity — or both — because of rising costs.But brands are also cutting costs in other ways and without necessarily reducing the quantity of the product in the can or box, Pruett said.Color changes, smaller flaps, thinner boxesIn product packaging, using one color palette over another can impact costs, said Pruett.
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