Shoppers continued to snap up Nescafe coffee and Purina pet food, even as Nestlé raised prices again to offset rampant cost inflation
Airlines, gas stations and retailers use complex algorithms to adjust their prices in response to cost, demand and competition. WSJ’s Charity Scott explains what dynamic pricing is and why companies are using it more often. Illustration: Adele MorganNestlé SA said consumers continued to snap up Nescafe coffee and Purina pet food, even as the packaged-food giant raised prices again to offset rampant cost inflation.
Companies have been grappling with sharp rises in the cost of energy, packaging and transport as the pandemic eases. Russia’s invasion of Ukraine has further stoked the cost of inputs like
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