'Hmm is this a build-up to 1st April?'
Shoppers have questioned whether the latest product from Heinz is an April Fools joke, as the brand launched a partnership with Absolut Vodka.
Pasta alla vodka has been a staple in Italian restaurants for decades, with the alcohol used to help the cream meld with the tomato base and balance out the flavours. But interest in the recipe intensified in 2020 after model Gigi Hadid posted an Instagram Story of herself cooking “spicy vodka pasta”.The special Heinz and Absolut sauce will be sold in limited amounts from Waitrose in mid-April.
Over on Instagram, shoppers were a lot more excited about the product. - but there was still some doubt. @alex_j0hns0n asked: "Isn't [it] April Fools day next week?" and @millygrxy echoed: "It’s not April 1st yet ??"
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